Karen S. Herman • Founder | CEO | Retail Design Strategist
I’m passionate about good design, retail design strategy, and design innovation. I enjoy working with architecture firms, retailers, advertising and marketing firms, corporations, real estate companies, property developers, and owners of small to medium size businesses, to create unique marketing strategies and design exceptional interior spaces, destination experiences and collateral materials.
I love to incorporate AR and VR into each design experience and enjoy beta testing new technologies and writing articles on design and technology for trade publications. Also enjoy speaking to small and large groups on both topics. I believe in giving back to my community through mentoring and serving on non-profit boards.
Gustie Creative is an innovative disruptive retail design and strategy firm. We specialize in full-service commercial design, retail design strategy, strategic marketing, and design innovation with AR and VR, for B2B and B2C companies.
Gustie designs exceptional disruptive retail solutions that enable brands and businesses to move in-and-out of the marketplace, strategically. Our disruptive retail solutions reduce risk, provide convenience, increase competitive advantage, and innovate. We add value by helping clients better control the conditions of how they sell their product or service. Our clients include: Social Enterprise Conference 2016, HelpedHope.com, FloSpine, Warren Technology Inc., Zimmerman Advertising, Bagel Twins Bagelry and Restaurant, Wind2Share, and Go Team Travel.
Gustie is my second company. My first was Creative Direct Solutions, Inc., founded in Stamford, CT in 1995. This company was in business for 13 years and focused on delivering a tailored design approach that integrated technology with a clear design aesthetic, project management and customer service. Clients included Calvin Klein, Inc., New York Athletic Club, New York Palace, MediaPost, GRS and The Ledges.
Max Herman • Technology Manager
Max is an application developer that is Adobe Dreamweaver and Photoshop certified. He enjoys exploring all aspects of science and technology and likes to apply what he learns to real world situations. Max is in charge of graphic design, website design, and application development. He provides a Generation Z perspective to our research and projects.
Emily Liber • Digital Content Manager
Emily oversees social media and content creation, assists on design projects and contributes a Millennial perspective to the editing of our upcoming book, The Definitive Guide to Disruptive Retail©. She has experience working in retail management and real estate marketing and is currently finishing a degree in Communications at Florida Atlantic University. Emily is a member of The Society for Collegiate Leadership and Achievement and a Contributor to Spoon University.
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