The Retail Apocalypse.
Some people may consider this a catch-all phrase for changes that have been spreading their way through the U.S. for quite some time. However, today’s article in Bloomberg, America’s ‘Retail Apocalypse’ Is Really Just Beginning is a warning flag for me. Definitely give this article a read to gain important insight.
At the Research Park at FAU in Boca Raton, FL, I’ve been following this shift in retail, now being called the Retail Apocalypse, for the past five years. Tucked away in our Gustie Creative offices, I’ve had the good fortune of working with some smart interns and we’ve been on a deep dive researching design, marketing, technology, social changes and other factors affecting the retail landscape here in the US. As an example, this is our MACRO INFLUENCES chart. I’ve presented this chart in meetings and workshops and it will be in our upcoming book, The Definitive Guide to Disruptive Retail.
For me, our MACRO INFLUENCES chart is a roadmap.
It’s a roadmap that leads to Disruptive Retail.
It’s a roadmap that defined for me virtual-to-physical retailing, also known as online-to-offline, O2O, and most recently as ROBO (research online, buy offline).
And, it’s the roadmap that led me to build Create Disruptive Retail our online-to-offline design platform for brands, businesses, agencies and non-profits.
Because now that the Retail Apocalypse has arrived, we are going to need effective ways to deal with it.
Kindly let me know your comments below. – Karen