FO Food Truck
a Food Truck is a large vehicle that is highly branded and equipped with facilities for cooking and selling food.
Business benefits include challenging competition and optimizing a mobile footprint. Customers like participating in a limited time event and direct interaction with brand.
“Food Trucks are mobile and go directly to the customer. Marketing is typically social media driven. Food Trucks are a great example of Disruptive Retail.” – Karen S. Herman, founder of Gustie Creative