a Vignette is a highly stylized display of products or services in a unique environment.
Business benefits include increasing brand awareness with a curated presentation and immediate or delayed transactions. Customers like visual engagement with products and education on products or services.
Jonathon owns a furniture showroom. He uses Vignettes in-store to create realistic environments that display the lines of furniture and accessories that he carries in a modern and creative way. A Vignette gives the consumer a space to interact with products as if they were in an actual home, office or specific place. A Vignette works to educate the consumer. A Vignette increases brand awareness and builds brand affinity.