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Creative Team at Work, Create Disruptive Retail, Gustie Creative

At Gustie Creative, we are a group of passionate creatives dedicated to one goal: designing exceptional disruptive retail solutions. We work to create meaningful connections, offer engaging experiences, and help each client increase their competitive advantage, open new marketing channels and innovate. We are evangelists for disruptive retail and believe it works nicely for most brands, businesses, agencies and non-profits. 

As a value based company, we strive to provide the highest quality of service and maintain a social conscience in our creative strategies and design decision-making. Our clients always come first and we work effectively and efficiently, on the cutting edge of design, to provide creative, unique, and market driven solutions as we steadily grow from a start-up to a well known design firm.

About our Founder

Karen S. Herman • CEO |  Disruptive Retail Specialist

Karen S. Herman, founder of Gustie Creative and Create Disruptive Retail

Design Director, author and entrepreneur, Karen S. Herman, is a leading expert on disruptive retail. With a professional career that began in New York City, working with renowned design and architecture firms, and for major brands like Calvin Klein and KPMG, she has completed many successful projects throughout the US and abroad, over the past 25 years.

She is a passionate entrepreneur. In 2011, Karen completed the Kauffman FastTrac New Venture Program for Women in Kansas City, MO and received an award during Global Entrepreneurship Week for her video on Strategic Stores. In 2013, she founded Gustie Creative a design firm that creates end-to-end sustainable design solutions and specializes in Disruptive Retail. In 2015, Gustie Creative designed the highly innovative Live Media Trading Room for Zimmerman Advertising in Fort Lauderdale, Florida. Karen’s latest entrepreneurial venture is the launch of Create Disruptive Retail the premier online design resource for disruptive retail solutions for brands, businesses, agencies and non-profit organizations.

Karen is an active member of the RetailWire BrainTrust and a contributing writer to Simply the Best magazine. Gustie Creative is proudly located in the vibrant ecosystem of the Research Park at FAU in Boca Raton, Florida.

Click link to visit Karen’s LinkedIn profile and Crunchbase profile

Click to read Gustie Creative’s Q&A in Off-Price Retailing Magazine January 2019

Partner with Us

We are always looking to partner with professionals in the design, marketing, retail, and technology communities. If you would like to learn more, please email

Join our Team

If you are a creative or technologist looking to work for an innovative design firm, we would love to learn more about you. Please submit your qualifications to

Our Clients