/ Team
Team 2018-04-12T16:34:38+00:00

Our Mission

We are a group of passionate creatives dedicated to one goal: building unique brand experiences through strategic marketing and creative retail that increases customer loyalty for our clients. We are evangelists for Disruptive Retail and believe it works nicely for most brands, businesses, agencies and non-profits. 

As a value based company, we strive to provide the highest quality of service and maintain a social conscience in our creative strategies and design decision-making. Our clients always come first and we work effectively and efficiently, on the cutting edge of design, to provide creative, unique, and market driven solutions.

About our Founder

Karen S. Herman • CEO |  Retail Design Strategist

As Founder, CEO and Retail Design Strategist at Gustie Creative, I love to work with brands, businesses, agencies and non-profit organizations to create unique marketing strategies and design exceptional interior spaces, destination experiences, collateral materials and disruptive solutions.

Karen S. Herman, founder of Gustie Creative and Create Disruptive Retail, Team I enjoy incorporating AR and VR into each design experience and beta test new technologies to understand best uses. I write articles on design and technology for trade publications and am an active member of the RetailWire BrainTrust. Also enjoy speaking to small and large groups on design and technology. I believe in giving back to my community through mentoring and serving on non-profit boards.

Gustie Creative is an innovative disruptive retail design solutions provider. We specialize in full-service commercial design, retail design strategy, strategic marketing, and design innovation with AR and VR.

We recently launched Create Disruptive Retail the premier online-to-offline design platform for creating unique disruptive retail solutions for brands, businesses, agencies and non-profit organizations.

To support our design platform, I am writing a series of five e-books. The first e-book, “The Definitive Guide to Disruptive Retail – Experiences,” will be available in April 2018. I also host monthly DisruptShops in South Florida.

Gustie is my second company. My first was Creative Direct Solutions, Inc., founded in Stamford, CT in 1995. This company was in business for 13 years and focused on delivering a tailored design approach that integrated technology with a clear design aesthetic, project management and customer service. Clients included Calvin Klein, Inc., New York Athletic Club, New York Palace, MediaPost, GRS and The Ledges.

Click link to visit Karen’s Crunchbase Profile and LinkedIn Profile

Full Client List, Project List and Portfolio available upon request to

Partner with Us

We are always looking to partner with professionals in the design, marketing, retail, and technology communities. If you would like to learn more, please email

Join our Team

If you are a creative or technologist looking to work for an innovative design firm, we would love to learn more about you. Please submit your qualifications to

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Disruptive Retail

The Definitive Guide to Disruptive Retail©, the world’s first Expert Guide devoted to Disruptive Retail, available September 2018



Learn about our DisruptShops today! We offer seven different formats, each a highly educational and immersive experience

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Our Clients